The Big Brother Titans Show ended in dazzling fashion on Sunday, crowning Khosi Twala as the eventual winner of the highly watched show. More than this, Zagg Energy Malt Drink — one of the sponsors of the show — debuted its official TV commercial on the show, formally introducing the rapidly-growing beverage among the youths to the entire world.
Filled with energy, vibrancy and dynamism synonymous with the BB Titans Show — the inter-country franchise of the Big Brother Reality TV show — the commercial titled “That’s our kind of energy” perfectly portrayed the mutual buzz, energy and fun-spirited nature that the brand and its consumers share.
“Zagg is a unique beverage,” remarked Olaoluwa Babalola, Portfolio Manager, Beyond Beer, Nigerian Breweries Plc., “in that it has warmed its way into the hearts of the younger ones. Through this commercial, we have been able to exhibit the energy and confidence that comes with being a member of the Zagg nation. But more than that, Zagg energy drink has come to fuel the youths of this nation with the intuition, drive and all-round invigoration needed to keep up with the global trends of our society today.”
“Being one of the sponsors of the BB Titans show was, indeed, no mean feat”, Sandra Amachree—Senior Manager – Media, Brand PR and sponsorships, Nigerian Breweries Plc.— noted on sponsoring the highly popular show, “However, as a brand that is committed to energising the youths to do more exploits, I must say that it has been a pleasure watching hundreds of thousands connect with the brand because that is what the brand is about —energy, fun and youthfulness.
Zagg Energy’s pilot commercial during the Big Brother Titans Show finale was a great success. It not only introduced the brand’s unique beverage to a broader audience but also captured the energy and spirit of the show and its consumers.
ECA and Afreximbank sign Framework Agreement to establish Special Economic Zones for the production of Battery Electric Vehicles in DRC and Zambia
Kinshasa, DRC, 27 March 2023 –
The United Nations Economic Commission for Africa (ECA) participated in a signing ceremony ratifying a Framework Agreement for the establishment of Special Economic Zones (SEZ) for the production of Battery and Electric Vehicles (BEV) in the Democratic Republic of Congo (DRC) and the Republic of Zambia.
Chaired by the Prime Minister of the DRC, Jean-Michel Sama Lukonde, the landmark ceremony saw the participation of Congolese and Zambian ministers, in addition to senior representatives from the African Union, the African Development Bank, Afreximbank, the ALSF, BADEA and ECA.
As producers of over 70% of the world’s cobalt, and 10% of global copper, experts agree that DRC and Zambia are in a unique position to move from exporters of raw materials to becoming regional and global manufacturers and suppliers of the battery precursors and reap the economic benefits.
Speaking at the Ceremony, Antonio Pedro, interim Executive Secretary of ECA hailed the agreement as “an important step in ensuring we have the right enabling policies in place for the region to benefit from the so-called green mineral boom.”
Seen in the context of the operationalization of the African Continental Free Trade Area (AfCFTA), Mr. Pedro underscored the agreement’s importance in the region’s path to achieving sustainable industrialization and economic diversification.
According to the agreement, ECA and Afreximbank will lead the establishment of an Operating Company (OpCo) in consortium with public and private investors from DRC and Zambia, as well as international investors such as Afreximbank’s FEDA investment platform. The Operating Company will develop a transboundary Special Economic Zone in the DRC and Zambia dedicated to the production of battery precursors, batteries, and eventually electric vehicles.
During the ceremony, ARISE Integrate Industrial Platform (ARISE IIP) – a pan-African infrastructure developer was nominated as the selected technical consultant to conduct the pre-feasibility study for the establishment of the SEZs in DRC and Zambia.
In parallel and moving forward, creating more value, and strengthening productive capabilities would have to take into account the need to create relevant skills and competences, including through technical and vocational education and training (TVET) and national suppliers’ development programmes. With the support of ECA, a Centre of excellence was established in DRC as a joint effort of University of Lubumbashi (DRC), Steinbis Institute (Germany) in collaboration with University of Zambia and Copperbelt University (Zambia).
“ECA is proud to be a partner to governments of DRC and Zambia in support of building a value chain for battery and electric vehicles, and I would like to take this opportunity to reiterate our commitment in supporting you in this endeavour,” he said.
For her part, Ms. Oluranti Doherty, Afreximbank’s Director of Export Development said: “The execution of the framework agreement testifies to a strong commitment by the governments of the DRC and Zambia, Afreximbank and ECA, as well as other partners, to promote inclusive development of the Battery Electric Vehicle value chain, also rendering the DRC and Zambia globally competitive investment destinations.
She stressed Afreximbank’s conviction on Industrial Parks and Special Economic Zones as “critical tools the continent can deploy to fast-track its industrial infrastructure development, promote Intra-African Trade, accelerate the implementation of the AfCFTA and facilitate Export Development.”
This intervention also demonstrates Afreximbank’s commitment to promoting climate finance solutions that will reduce carbon footprints – in alignment with global decarbonization trends and a pan-African narrative around encouraging a just, sustainable, and responsible energy transition,” she added.
Ends
Issued by:
Communications Section
Economic Commission for Africa
PO Box 3001
Addis Ababa
Ethiopia
Tel: +251 11 551 5826
E-mail: eca-info@un.org
Asaba Killing: Okowa calls for Investigation, sues for peace
Delta Governor, Senator Dr Ifeanyi Okowa has called on the police to launch a thorough investigation into the alleged killing of a young man by a police officer in Asaba on Wednesday.
He decried the shooting of the deceased, Mr.Onyeka Ibe which was said to have occurred along Ugbolu- Illah Road by a member of stop -and-search police team on duty on the road.
In a statement by the Chief Press Secretary , Mr Olisa Ifeajika in Asaba, the governor sued for calm, and appealed to residents not to take laws into their hands but should allow the police to conduct an indepth probe into the circumstances that led to the sad incident.
He disclosed that the police officer, an Inspector who allegedly fired the shot that killed Ibe was promptly arrested and currently being detained at the command Headquarters in Asaba.
He advised citizens to go about their normal businesses and remain law-abiding, assuring that the law will take its course on the incident after a thorough investigation by the police.
Okowa expressed his condolences to the family of the deceased and reaffirmed the resolve of the state government to ensure that the prevailing peace in the state endured.