• Effective media marketing
• Positioning your organization
• Creating a distinctive perceptual advantage
• Projecting into the future
• Suggesting alternative strategies
• Watching competing media, organizations and individuals
• Marketing space, airtime (commercial spot) and sites
• Creating awareness/ Announcing a new product or service
• Developing new products
• Modifying existing products
• Expanding the market to new buyers
• Maintaining sales and position
• Establishing foothold in a future new market

MEDIAGATE: SKILLS, KNOWLEDGE, TRUST AND PERSISTENCE
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• Live coverage
• News coverage (Daily, Evening, Saturday and Sunday newspapers)
• Television, radio and cinema commercial
• Posters (Outdoor and transportation)
• Direct mail
• Exhibition
• Home video commercial
• Internet marketing
• GSM/ Bulk SMS/ Telephone recorded messages
• Special Supplements
• Programme sponsorship
• Advertorial