• At MEDIAGATE, we build awareness, win new customers(move a customer from conviction to purchase) (Customer acquisition)
• We attract and retain profitable customers efficiently (Retention)
• We use press, print and TV advertising to nurture a brand’s image (Brand building, brand loyalty and repeat purchase patterns)
• We use integrated marketing communications to boost sales and profits
• We stress messages across several communication tools
• We develop stronger and stronger relationships with customers
MEDIAGATE: THE PUSH AND PULL SPECIALISTS
• We create strong foot soldiers/vote canvassers/spokespersons for candidates
• We promote political parties and candidates in print and electronic media (PR Activity-editorial coverage, advertising, photo opportunities)
• We penetrate and support the electorate (Special offers, Gifts)
• We seek endorsement for the candidates by celebrities, senior politicians, traditional rulers
• We bombard voters with crystal-clear messages, clear positioning statements each and every day
• We communicate with a wide variety of target audiences
• We add value to the brand